Partnership expands the listings of shared advertisers on the Internet YachtWorld.com has partnered with BlueWater Sailing (BWS) to expand the reach of its online boat listings.  YachtWorld.com will provide a feed of current BWS advertisers on a private label search (PLS) for BWS Web site visitors.  In exchange, BWS will make its boat test and destination editorial available to YachtWorld.com visitors.

“This partnership will allow the BWS visitors a much greater choice of boats to buy online.  It also provides enhanced visibility for boats being advertised by YachtWorld.com broker clients,” said Jason White, Director of Business Development, YachtWorld.com.

George Day, Publisher of BWS, remarked, “We recognize that boats for sale are a high traffic driver on marine Web sites.  Partnering with YachtWorld.com gives our advertisers greater visibility and a true value-add to a print buy with BWS.  There was only one choice for us – YachtWorld.com have the lion’s share of yachts for sale that our audience is interested in, and exposing our content to their millions of visitors made sense to us.”