In a challenging environment for new boat sales, boat builders and dealers are having to concentrate on the markets and models that are likely to reap the highest rewards. Understanding what those markets are, and which of their models should be displayed there, can be a difficult task without good market intelligence. As qa.yachtworld.com and its sister site qa.boats.com are the worlds most visited marine websites, we are able to track the behavior of some 4 million boat buyers who use us each month to search for their next boat.

In addition to displaying the new models for some 400 boat builders around the world, we are delighted to introduce “BoatsReports”, a comprehensive reporting package for manufacturers that allows them to:

• accurately monitor inbound lead generation by model and location
• track the popularity and longevity of each model against the requirements of your potential buyer
• compare your models to the competition within each market segment

Making use of previously unavailable information, this powerful tool is invaluable in the decision-making process for production, sales and marketing strategies. Each boat builder will shortly receive an example of the full report, showing their data and how it compares to other builders.