How does your online presence reflect upon your business?

“A new poll from the Luxury Institute finds that Americans with annual incomes of at least $150,000 are more likely to research luxury purchases on the Web.

Some 64% of these affluents say they go directly to company websites for information on luxury goods and services.”

MediaPost Publications – Luxury Shoppers Migrate Toward The Web – 07/21/2008

Yachts are firmly a luxury purchase and a yacht brokerage deals in one of the pinnacles of luxury. Your listings, website and advertising all contribute to the perception that affluent shoppers have of your business. If your online presence falls short of the expectations of these High Net Worth individuals you may risk turning them away.

Take careful stock of all facets of your business that face the online public.

• Listings
• Listing Photos
• Business website
• Google your name
• Google your business name
• Use Google Alerts to see where your business name is being discussed online

YachtWorld.com now offers state of the art websites that can be designed to suite your specific needs and reflect the boats you broker and represent. For more information go to www.boatwizardwebsolutions.com