Great news! We have seen a 12% increase in lead volume since the new YachtWorld.com refit was launched.  This number will continue to rise in the coming months as we continue to fine tune our search and navigation. 

While overall email lead volume is up over 12%, many of you have contacted us with concerns regarding a slight decrease in the number of page views to individual listings.  This decrease in page views is a direct result of the new default search results view.  Consumers now pull up search results in the new details view.  Since this view includes a thumbnail image, descriptive text, phone numbers and call to action buttons, consumers do not need to click through to the full listing only to discover that they are not interested in the boat.  This means that consumers are able to browse through more boats, find the boat they are looking more easily and send you more leads!

You can take advantage of this new default view by making sure your listing includes strong, engaging display ad text.  The first 200 characters will be displayed in the default search result view.  Additionally, make sure that you have selected up to three boat categories, hull material, length and location, since these four fields are now displayed in the search results. 

It is great to hear the enthusiasm you have for YachtWorld.com and wonderful to get such meaningful feedback. Please continue to let me know how we can make YachtWorld.com even better and stronger!

Thank you,

Debra Keene Bergeron
General Manager
[email protected]