Going to boat shows is a great way to get your inventory in front of thousands of interested prospects. Recently, brokers have not been seeing the immediate return they enjoyed in years past.  As a result of both the current economic situation and the change in consumer research habits, the sales cycle has become longer and more complicated.

Use the following tips to maximize your boat show performance.

1. Capitalize on your existing prospects.

• Invite current prospects and past customers to come visit you and see your boats.
• Use Lead Manager to create a template email which you can automatically personalize.
• Make sure to give them an incentive to come visit you; a free hat or special discount.

2. Send out a message to all your new leads after the show.

• Input all of your new prospects into Lead Manager.
• Make sure you use the source field to mark that you met them at a boat show.
• Use Lead Manager to create a custom personalized template for these new prospects.
• Invite them to your brokerage to give the boats they were interested in a new look.

Reach out to customers and personalize the message with a customer relationship management (CRM) program.  With BoatWizard Lead Manager you can easily sort through your contact database and mass mail your contacts. We recommend BoatWizard Lead Manager to help you get the most out of the leads generated by your marketing efforts at boat shows and online.  To learn more about ways you can use this new system to maximize your marketing budget please contact us at [email protected] or 877.336.9527 x1.