It’s that time of year again, boat show season. As you’re preparing your boats and exhibits for the coming shows be sure to prepare your YachtWorld listings as well. Every year we see a peak in traffic in the local areas surrounding large boat shows. This is a golden opportunity to capture the consumer’s attention before they walk into the show. Take some time and use the custom content field of the display ad to announce which boats will be at the show and where people can find you.

Post show; take advantage of the newly primed customers by putting your best foot forward. Make sure your listings are accurate and timely as we head in to the New Year. Sponsored Search Ads and Enhanced Listings are a cost effective way of making your listings stand out from the crowd at this critical time.

Lastly if you’re attending the New York International Boat Show. YachtWorld will be in attendance. Drop me a line at [email protected] or call me directly at 866.530.6270. I would love to meet as many of you as possible and discuss how YachtWorld.com can deliver more value to your business in the 2008.

Michael Gilbrough
Regional Sales Manager
Toll Free 866.530.6270
Fax 206.352.9406