How many websites does your company have?  How many online directories are you listed in?  Chances are your brokerage has over three websites and is listed in even more online directories.  All of these give consumers many ways to find your business and get in contact with you, IF you have up-to-date information on all of these different “channels.”  Letting a customer find an out-of-date phone number, email address, or street address can make your brokerage look unprofessional or even worse closed for business.
Many brokerage have:

• Their main company web site
• A YachtWorld.com Classic Site
• A Boats.com Marine Site
• A directory listing in the Boating Yellow Pages on YachtWorld.com
• A directory listing in the Boats.com Marine Directory

A good place to start checking for out-of-date information is right in BoatWizard.  From BoatWizard you can update your YachtWorld.com classic site, and your company’s entry in the Boating Yellow Pages directory.Next, start searching for your company name in Google and see what other pages with your information are returned.  A helpful tip is to use quotation marks around your business name when you are searching.  If you find out of date information online about your brokerage that you cannot update, try emailing the website where the out of date information appears.