This morning, we launched a new program for the adverts that show on the homepage of YachtWorld. These adverts are called Featured Boats, and they are extremely popular with visitors to the site via desktop and mobile. A boat that is featured on the homepage of YachtWorld will typically see a 500% to 600% increase in traffic.

What is the update?
The Featured Boats on the homepage of each country now display in a random order every time a visitor comes to the site. Formerly, those boats were served on a “first come, first served” basis, using the order in which the slots were booked by brokers. Traffic to the ads at the top of the page was consistently higher than it was to the ads at the bottom.

How does the new system work?
We have room for nine Featured Boats on the YachtWorld homepage. They change every Monday. These nine ads will now rotate equally throughout the nine spaces on the page of each country. Our mobile site shows three Featured Boats at any one time, drawn on rotation from the pool of nine boats available.

Ready to get started?
Contact your YachtWorld representative to book a slot, or email us at [email protected].