It’s no surprise that having a professional, dynamic website is the route to success for your business. That’s why here at YachtWorld.com, we have appointed a new custom websites manager to deliver the highest quality sites for our customers. Joe Fairman, a keen sailor himself and annual competitor in the Round the Island Race, has a number of high specification websites under his belt, as well as an extensive and valuable technical skill set, creativity and exemplary project management to ensure projects are delivered on time and to the customer’s specific requirements.

YachtWorld.com have been delivering bespoke websites to our customers since 1995. Brokers and dealers from across Europe come to us for the website solutions not only because of our knowledge and experience of web design, but web design specifically for the marine industry. We take our own experiences and techniques of our own well established websites, to form high-end sites for our customers, focused on attracting maximum traffic and lead generation.

Joe says: “I’m delighted to come on board with YachtWorld.com and apply my skills and experience to designing and building high quality, professional websites with a high concentration on generating enquiries, for our customers. With digital marketing now being a fundamental part to any business, standing out amongst the competition is getting harder and harder. We will work closely with each customer, establishing their individual business needs, and build a tailored website that delivers on those objectives. Our mission is to achieve web designs that are both usable and enjoyable, technically sound, delivers all the required information expected by the end user and builds brand loyalty.”

Our web solutions include:

• Design – Website designs are created to make the most of usability guidelines as well as tried and tested techniques in the marine industry.
• Analytics – To ensure that you measure your ROI as well as track your Flash, video, and social networking sites and applications, we install Google Analytics in to all of our custom websites.
• Auto-updates – Save time from having to enter your boat specifications on your own website and others. Enter your listings once in to our database and the listings can be exported and displayed on your own website in a customised look and feel.
• Social media – We can integrate bookmark and sharing options in to your website, products and services and you can track how much your content is shared and by what means.
• Content management systems (CMS) – Whether you have the time or resources to manage the content for your whole site or just one small part of it, we can integrate a CMS in to your website for you to take control.

Ensure your own website is ahead of your competition and focused on converting your traffic into leads on your boats. We know how its done.

Joe will be heading up the overall delivery of custom websites for our European customers. Would you like to boost your online presence? Contact us on +44(0)1329 222300 or email [email protected].