Potential boat buyers use the internet because it allows them to research for their next boat before they call you. As such, they are attracted towards boats displaying clear, interesting and full specifications. The YachtWorld DISPLAY AD is the 1st thing that buyers will see, so it is important to use the opportunity effectively to draw them in to the boat. Here are some tips:

• Use the DISPLAY AD to enter a brief description of the boat. Tell the potential buyer why this particular boat is so desirable and what makes it different from all the others on the market.
• Use the DISPLAY AD to tell the potential buyer what the owner thinks, why he bought the boat in the first place and why he is selling it now.
• Use the DISPLAY AD to tell the potential buyer about you and provide a link to your website.

The DISPLAY AD is an invaluable space that every buyer will read. It is an opportunity to really interest them in your boat and, used correctly, it will provide you with more genuine pre-qualified enquiries. You will lose customers if you simply use the DISPLAY AD to enter “Call for details” or “Full specifications available on request” or “best boat on the market”. Should you need any assistance in creating the perfect DISPLAY AD to attract better enquiries, then contact the specialists in our friendly Customer Service Team on +44 (0)870 890 0171 or email [email protected].