In November 2007, the text you enter in to the DISPLAY AD section of each boat became searchable. This means that, like Google, YachtWorld.com will put the most relevant boats at the top of the page, based on the search criteria of the potential buyer.
So, if you have a Ferretti 760 for sale and you have entered the text “Available in September. Nice boat.” then do not expect to do well.

However, if you have entered “Four-cabin Ferretti 760 in Fort Lauderdale. Powered by twin Volvo diesel engines with low hours. Inventory includes air-conditioning, autopilot, radar, bow thruster, generator and dinghy”, then the search engine has much more information it can use to raise your ranking, and so UP YOU GO! This includes the repetition of certain key words, such as “Ferretti 760”.

For more tips on getting your boats higher up the page on YachtWorld.com and other internet search engines, please call the YachtWorld.com Team anytime 1(877) 336-9527 or [email protected].