Everyday millions of potential boat buyers visit major search engines to find what they are looking for.  These potential boat buyers might be looking for more information on a specific boat manufacturer or where to find a local brokerage or dealership to help them make a purchase. Depending on the search, most people usually end up calling whoever is listed on the first page of the results.   Depending on how you currently market your company website, SEO can be one of your best sources of incoming opportunity.

How can you improve your company website in order to create more leads?

1. Make sure that visitors can find you by giving information that they’re looking for.
The single most important thing to do is to provide high-quality content on all of your pages, especially your homepage. If your pages contain useful information, their content will attract many visitors and keep people coming back to your site. In creating a helpful, information-rich site, write pages that clearly and accurately describe your business, services and products. Think about the words users would type to find your pages and include those words on your site.

2. Make sure that other sites link to yoursLinks help your site be found by search engines and can give your site greater visibility in search results.
When returning results for a search, Search Engines combines their understanding of a page’s importance with sophisticated text-matching techniques to display pages that are both important and relevant to each search. Google counts the number of votes a page receives as part of its PageRank assessment, interpreting a link from page A to page B as a vote by page A for page B. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.”  Link to your company website from you YachtWorld.com Minisite to help increase your PageRank. Keep in mind that while inbound links are great, by linking out to other sites you may risk losing traffic.

Please call YachtWorld.com at 877.336.9527 or email to learn more about how to market your company website over the entire Internet and increase opportunities from your Company Website. Our website specialists are happy to give you a free website review.