It is a simple fact that buyers are less likely to make an enquiry on a boat that has poor quality product information. 80% of search queries are for information. Maximise this opportunity and ensure your descriptions are thorough and accurate. Are there spelling errors? Does it provide substantial value when compared to competitors? Are you using keywords to help your search ranking result? Getting this right could mean the difference between a buyer submitting a lead on your boat, or with a competitor.