If you use the BoatWizard Plus CRM (customer database) to automatically store your customer data and match clients to a boat for sale – good news! As part of YachtWorld’s continual development of innovative tools for brokers and dealers, you can now “group” your customers in order to produce mail shots or newsletters at the touch of a button.

This will help you build email campaigns that you can use to:

• launch new models
• announce special events
• invite clients to Boat Shows
• produce monthly newsletters
• track clients’ response to invitations

To get started, simply click on DISTRIBUTION LISTS on your screen. As new customers contact you every day, add them to the relevant DISTRIBUTION LIST so that you can keep in touch.

BoatWizard Plus will help you write the newsletter/invitation and automatically send it to all those clients, then track their response.